When we advised HTC to start fighting dirty a while ago, we didn’t expect them to take us quite so literally. In a new ad for its flagship HTC One smartphone, HTC shows off its new Blink Feed interface that the company bills as a single live stream that’s constantly showing the latest updates on all your apps, thus making it easier for you to find new data without switching through all your apps individually. In the new ad, HTC shows users of rival devices “digging” on their phones for all their apps as piles of dirt start to appear around their feet. HTC One owners, on the other hand, have a much cleaner experience and are shown getting everything they need through Blink Feed. The full advertisement is posted below.