Nokia, Samsung and others team up to tackle indoor location-based services

In-Location Alliance Announced

Nokia (NOK) on Thursday announced “In-Location,” a task force made up of 22 companies across different industries that looks to improve indoor location-based services and solutions. Along with Nokia, founding members include Qualcomm (QCOM), Samsung (005930) and Sony (SNE), among others. After a series of pilot programs, the group hopes to implement primary solutions based on enhanced Bluetooth 4.0 low-energy technology and Wi-Fi standards into mobile devices by 2013.

“The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments,” the group said. “Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.”

The In-Location press release follows below.

Accurate Mobile Indoor Positioning Industry Alliance, called In-Location, to promote deployment of location-based indoor services and solutions

Espoo, Finland – The In-Location Alliance was launched today by 22 companies across industries to drive innovation and market adoption of high accuracy indoor positioning and related services.

Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed.

The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.

Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.

Alliance members will pilot the most promising services and use cases from a business and solution point of view. The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.

Alliance members are encouraged to execute their own pilots and present their data to the Alliance. The primary solutions will be based on enhanced Bluetooth® 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. These technologies are commonly used in mobile handsets and are thus a natural starting point for the Alliance’s efforts.

Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment.

The Alliance says: “The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.”

Patrick Connolly from ABI Research says: “The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions.”

About the In-Location Alliance
The In-Location Alliance was formed by 22 Member companies, including Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. The In-Location Alliance is open for any industry member, who is ready to further investigate business opportunities in indoor location based services and see value and benefits in industry collaboration.

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