Apple has plans to launch a subscription television service by Christmas this year, according to a recent report from the New York Post. The paper states that Apple wants the service to treat channels like apps, allowing the user to purchase subscriptions for either individual channels or groups of channels a la carte. Apple has long been rumored to be pitching the service to top media executives, but according to the Post, the negotiations are not going well. Eddie Cue is reportedly leading the talks and content providers have seemingly not been partial to his propositions. Apple’s pitch can be summed up as “we decide the price, we decide what content,” one of the Post’s sources said. “They want everything for nothing,” said another. Apple apparently plans to launch some form of its TV service by the end of the year with or without full cooperation from the networks, and the service is expected to be available on Apple TV as well as the new iOS-powered HDTV Apple will reportedly launch later this year.