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Apple to launch subscription TV service by Christmas, content talks going downhill

Apple has plans to launch a subscription television service by Christmas this year, according to a recent report from the New York Post. The paper states that Apple wants the service to treat channels like apps, allowing the user to purchase subscriptions for either individual channels or groups of channels a la carte. Apple has long been rumored to be pitching the service to top media executives, but according to the Post, the negotiations are not going well. Eddie Cue is reportedly leading the talks and content providers have seemingly not been partial to his propositions. Apple’s pitch can be summed up as “we decide the price, we decide what content,” one of the Post’s sources said. “They want everything for nothing,” said another. Apple apparently plans to launch some form of its TV service by the end of the year with or without full cooperation from the networks, and the service is expected to be available on Apple TV as well as the new iOS-powered HDTV Apple will reportedly launch later this year.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.