Blockbuster again targets Netflix, readies streaming service

Former home entertainment heavyweight Blockbuster is preparing to unveil a new streaming media service later today that will aim to take a bite out of Netflix’s future. While the company has made no official announcements at this point, invitations to a 1:00 p.m. Eastern press conference refer to a new service that is a “stream come true.” This is not the first time Blockbuster has chased Netflix in an effort to save its faltering business. The company introduced its “Total Access” service years ago — a spitting image of the DVD rentals-by-mail service that made Netflix the giant it is today — but the lack of a compelling argument and a string of terrible policy changes takes us to where we are today: Blockbuster filed for bankruptcy and was subsequently bought at auction by Dish Network. The firm’s Total Access service remains operational, though Netflix is doing everything it can to bury its DVD service, and now Blockbuster will take the next step in its attempted comeback.

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