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Blockbuster sheds 34% of Total Access subscribers last quarter

We haven’t really covered Blockbuster’s DVD-by-mail service since this past March when a string of policy changes finally culminated in our exclusive scoop covering the elimination of Total Access’ one competitive edge over Netflix — the ability of subscribers to enjoy their free in-store rentals while they awaited new DVDs to be delivered by mail. Apparently, we weren’t the only ones appalled by the move. The following is pulled from the company’s latest 10-Q filing:

a $40.7 million decrease in by-mail revenues driven by a 34% average decline in by-mail subscribers”

So, in a single quarter, Blockbuster reveals that it shed 34 percent of its by-mail subscribers and the hejira resulted in a $40.7 million decline in by-mail revenue. Ouch. The prior quarter was no different, and Blockbuster has seen a $76.3 million total decline in by-mail revenue over the half. Time to switch things up, fellas.

[Via Zatz Not Funny!]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.