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Apple Music is about to get the major overhaul it desperately needs

May 4th, 2016 at 8:51 AM
WWDC 2016 Apple Music

Raise your hand if you’ve ever found it difficult to navigate Apple’s iTunes and Apple Music apps. Now raise the other one if you’re dying to see Apple fix its music experience. The good news is that Apple has heard fans, and is going to do something about it real soon.

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Apple Music is an incredibly popular music streaming service with more than 13 million paying subscribers. But even hardcore users who are more than familiar with the way apps are supposed to work on iPhone and Mac can tell you that navigating Apple Music can be a hassle.

Navigating the user interface is a real pain even for veteran Apple users. I’ve been on Apple Music since launch, and I love the fact that I get all the music I want whenever I want it. But I still struggle to remember where menu options are, and it can be frustrating having to dig through the cumbersome UI.

Thankfully, Apple is looking to fix all that. Bloomberg has learned from sources familiar with the matter that Apple Music reboot is expected for WWDC 2016, which takes place in June.

Apple plans to make the UI of Apple Music more intuitive to use, and to better integrate its streaming and download businesses. Apple also plans to expand its radio service, though it’s not clear what that means at this time. The changes will be followed by a “marketing blitz” meant to convert more customers to Apple Music subscribers.

Many people criticized the Apple Music software from the moment it launched last year, following the Beats acquisition. But Apple has been slow to respond. Bloomberg now reveals that Apple’s sluggishness to improve Apple Music are partly tied with the way Apple works as a company. The Beats acquisition didn’t translate into a smooth transition, with several Beats execs and employees leaving soon after the purchase, in spite of the financial incentives that should have convinced them to stay for at least a year.

To counter the departures, Apple hired more employees to overhaul Apple Music and iTunes. Currently, more than 1,000 people are working to expand the music service.

Following a management shakeup, content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor are in charge of Apple Music’s new look. Jony Ive’s design team and Jimmy Iovine and Eddy Cue are also involved in the reboot.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.

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