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Apple’s new Android switcher ads fall horribly flat

April 23rd, 2018 at 10:02 PM
iPhone Vs Android

Apple’s most recent earnings conference call was somewhat unique given that Tim Cook didn’t make an explicit reference to Android switchers on his own. In fact, when an analyst broached the topic of Android users migrating to over to iOS, Cook didn’t really have much to say.

“It is so early on this product cycle, particularly with the iPhone X only starting in November,” Cook explained, “that we do not feel we have data at this point that would be very meaningful to share. And so, I’ll punt that question until next time around.”

With Apple’s quarterly earnings report just around the corner, it will be interesting to see if Apple has any concrete data to share regarding any uptick in Android users switching over to the iPhone.

In the meantime, Apple earlier today released two new commercials trying to convince Android users to make that leap.

The first 15-second ad, dubbed App Store, conveys that Apple’s App Store, in stark contrast to rival stores, provides users with a safer experience.

https://www.youtube.com/watch?v=rsY3zMer7V4

The second ad — which also checks in at just 15-seconds — touts Portrait Mode on the iPhone as a compelling feature.

https://www.youtube.com/watch?v=o3WyhCUsfMA

All in all, I think these ads are pretty weak and only serve to preach to the choir. In the first ad, for example, Apple tells us that its App Store is safer, but doesn’t explain why. Are Android users to assume that the iPhone is less prone to malware?

The second ad, meanwhile, is equally uninspiring. The portrait shots Apple showcases here are hardly eye-catching or the least bit compelling.

Both videos, though, do link back to Apple’s Switch web page which provides users with far more information about the benefits to be had by switching from Android to the iPhone.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.




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