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Why the iPhone 7 Plus you want is already sold out

Published Sep 16th, 2016 2:02PM EDT
iPhone 7 Plus vs. iPhone 7 Sales Sold Out
Image: Apple Inc.

It’s a great day for iPhone fans all over the world, as long as they preordered the iPhone 7 and iPhone 7 Plus early. The phones started selling out just minutes after Apple kicked off preorders, and by Thursday all new iPhone models were already gone.

DON’T MISS: 10 best iPhone 7 and iPhone 7 Plus cases we’ve found so far

The iPhone 7 Plus in all colors and the Jet Black iPhone 7 units were the first ones to sell out, as buyers purchased everything that had a guaranteed September 16th shipping date on it.

iphone-7-vs-iphone-7-plus-salesImage source: Slice

Did Apple make fewer phablets this year? That might be unlikely, given that Apple has been actively promoting the iPhone 7 Plus as the new iPhone to buy. For an extra $120, you get that amazing new camera, a Full HD display and better battery life. The dual-lens camera is clearly the main feature Apple is using to promote the 5.5-inch smartphone.

And it looks like it worked. Demand for iPhone 7 Plus is bigger than the iPhone 7, as more buyers are interested in purchasing the phablet model in 2016 than in previous years. That’s the conclusion from Slice Intelligence, which has performed similar surveys in the past.

According to its data, 45% of the units sold in the first two days of preorders were 4.7-inch iPhones, while the iPhone 7 Plus accounted for 55% of sales. The ratio was at 59% to 41% for the iPhone 6s last year, and 65% to 35% for the iPhone 6 two years ago.

Apple will not reveal iPhone 7 sales numbers for the opening weekend. Even if it did, Apple never offers specific iPhone and iPhone Plus sales mix. But Slice’s findings are still interesting nonetheless. It appears that Apple is easily convincing more people to buy a bigger phone with the iPhone 7 Plus. That’s especially intriguing considering that Apple’s biggest rival just had to recall the iPhone 7 Plus’s only real competition.

That said, you can still order an iPhone 7 Plus if you haven’t done so. But you’ll have to wait it out. The Jet Black versions ship in November, while everything else could ship to your door within the next few weeks.

Slice also found that most buyers favored the 128GB storage option, and that black and jet black are the new black, so to speak. Check out the full report at the source link below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.