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The Galaxy S8 might go on sale even sooner than we thought

Published Mar 16th, 2017 8:51AM EDT

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A new report out of Korea indicates that Samsung might be in a hurry to kick off Galaxy S8 and Galaxy S8+ sales, and the company has apparently pushed up the preorder date by a few days.

It’s unclear at this time whether Galaxy S8 preorders will kick off globally on April 7th or just in Korea, But ETNews says that Samsung will make a big deal out of its launch event.

The smartphone giant has partnered up with the three major mobile carriers to hold special Galaxy S8 events on April 7th, complete with contests and prizes for early adopters. Crowds are apparently expected at these events, complete with iPhone-style lines in front of participating stores.

The report notes that it’s unusual for Samsung and its carrier partners to go through all this trouble for a smartphone pre-launch event in Korea. Apparently, the decision to hold preorder events came about rather suddenly, according to an unnamed official.

Preorder demand for the LG G6 is much stronger than anticipated in Korea, and that might be the reason why Samsung is looking to push up the preorder date in the region. Initially, the S8 was expected to go on sale on April 10th and launch in stores on April 21st. The April 21st launch date has not changed, according to reports. A few days ago, Samsung kicked off a teaser campaign in Korea, to remind buyers that the Galaxy S8 is coming.

ETNews did not mention how much the Galaxy S8 will cost in the region.

The phone will be unveiled on March 29th during a special Unpacked event in New York, at which point Samsung will reveal release details for the handset.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2007. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming new movies and TV shows, or training to run his next marathon.