Sales of Apple’s iPhone line of smartphones declined for the first time ever last quarter and everyone has been down on Apple ever since, from the media and investors and even to many end users. What’s more, iPhone 7 leaks have suggested that Apple’s upcoming new smartphones for 2016 will feature a design that’s largely the same as the company’s current iPhone models. Apple’s situation certainly isn’t as dark as some are making them out to be, but there’s little question that things are trending downward right now — and May’s mobile market share data offers even more gloomy data to that effect.
Net Applications tracks monthly platform usage to put its market share data together each month, and it has always followed sales trends very closely. Unlike most market share data published by market research firms, this data is based on actual device usage statistics as opposed to end user device sales or channel sales.
So how does May’s data look for Apple? Not good. Not good at all.
As you can see from the chart above, Apple’s share of the smartphone and tablet market declined significantly in May to 23.10%. That’s big drop from 28.42% in April, and iOS’s share was nearly 32% in March. At the same time, Android’s share of the market skyrocketed to a record high 70.85% in May, up from 61.92% in the prior month.
Also of note, Windows Phone dropped to 2.57% after spiking to more than 4% in April. Meanwhile, BlackBerry’s market share sank to under 1% for the first time ever.