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Amazon just unveiled its own TVs with prices you won’t believe, and preorders are live

Published Sep 9th, 2021 11:07AM EDT
Image: Amazon

Amazon has been selling TVs from other brands for years, but now, the retailer wants to make its own. This week, Amazon announced the Fire TV Omni Series — the first line of Amazon-built TVs. Amazon deals on third-party TVs are crazy, so you can imagine how low prices are on its own TVs! Amazon’s Omni Series TVs integrate the Fire TV experience and also feature far-field voice technology. With far-field mics, hands-free Alexa voice controls will always be available, even when the TV is turned off or using an HDMI input. You can also sync Omni Series devices with Echo smart speakers.

Amazon Fire TV 43 Amazon Fire TV 43" Omni Series 4K UHD smart TV, hands-free with Alexa $409.99 $369.99 Save up to 10% Available on Amazon

Amazon Fire TV Omni Series coming this October

Amazon-Fire-TV-Omni-Series
Amazon Fire TV Omni Series televisions will be available in October 2021. Image source: Amazon

Amazon’s Fire TV Omni Series will be available in 43-, 50-, 55-, 65-, and 75-inch sizes. Every model will have 4K UHD resolution and support for HDR10, HLG, and Dolby Digital Plus. The 65-inch and 75-inch models also have slimmer bezels and support for Dolby Vision.

There are also a new series of Alexa voice features being introduced alongside the Omni Series:

  • “Alexa, what should I watch?”
  • “Alexa, Play Something” from Netflix (etc.)
  • “Alexa, play TikTok”
  • Discover more with X-Ray on Prime Video

“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” said Daniel Rausch, Vice President of Amazon Entertainment Devices and Services, in a press release. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.”

Amazon Fire TV Omni Series televisions will be available on October 27th starting at $409.99. Pre-orders are live beginning immediately.

Amazon Fire TV 43 Amazon Fire TV 43" Omni Series 4K UHD smart TV, hands-free with Alexa $409.99 $369.99 Save up to 10% Available on Amazon

Amazon’s new 4-Series

Amazon-Fire-TV-4-Series
Amazon Fire TV 4-Series televisions will be available in October 2021. Image source: Amazon

In addition to the Fire TV Omni Series, Amazon also introduced the more affordable Fire TV 4-Series. Much like the Omni Series, the 4-Series TVs feature 4K UHD resolution and support for HDR 10 + HLG. As the name suggests, they also come preloaded with Amazon’s Fire TV interface. The real difference is that 4-Series TVs do not include built-in voice controls. You will have to use the Fire TV Alexa Voice Remote to talk to a 4-Series TV. There are also only three sizes: 43-, 50-, and 55-inch.

Amazon Fire TV 4-Series televisions will be available on October 27th starting at $369.99.

Amazon Fire TV 43 Amazon Fire TV 43" 4-Series 4K UHD smart TV $369.99 $249.99 Save up to 32% Available on Amazon

Amazon’s Fire TV Stick 4K Max packs a punch

Amazon-Fire-TV-Stick-4K-Max
Amazon Fire TV Stick 4K Max will be available in October 2021. Image source: Amazon

Beyond its new TVs, Amazon also took the opportunity to reveal a new streaming stick. Amazon’s Fire TV Stick 4K Max has many of the new Alexa features noted above, as well as more powerful hardware. Amazon says that the Fire TV Stick 4K Max has 40% more power than the Fire TV Stick 4K, a quad-core 1.8GHz processor, 2GB of RAM, and support for Wi-Fi 6.

Amazon’s Fire TV Stick 4K Max will be available on October 7th for $54.99.

Introducing Fire TV Stick 4K Max streaming device, Wi-Fi 6, Alexa Voice Remote (includes TV controls) Introducing Fire TV Stick 4K Max streaming device, Wi-Fi 6, Alexa Voice Remote (includes TV controls) $54.99 $54.99 Save up to 36% Available on Amazon
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.