In addition to stadiums, malls, and other stores that deployed special Bluetooth-enabled beacons to track customers and provide special offers, promos and advertisements, public phone booths in New York City will also track >>
iBeacons News
Apple’s iBeacons are paying off for advertisers in a huge way
There was a great deal of interest surrounding Apple’s iBeacons when they launched alongside iOS 7 late last year, but as they are still in the initial stages of deployment, we haven’t seen much >>
Apple’s imminent attack on mobile payments comes into focus
A new Apple patent application reveals that the company is interested in secure wireless “iWallet” payments based on various wireless technologies including Bluetooth Low Energy (LE), Wi-Fi and near field communication (NFC), Patently Apple >>
iBeacons invade the Apple Store
Apple’s new iBeacon technology has tremendous potential in the retail space. Retailers can use the technology, which allows for the creation of a Bluetooth Low Energy (BLE) beacon that emit signals iOS 7-powered devices >>
The dark side of Apple’s iBeacons
Alongside the introduction of Apple’s latest mobile operating system iOS 7, the company also rolled out its answer to the NFC technology it has gone out of its way to avoid in iPhones >>
