In addition to stadiums, malls, and other stores that deployed special Bluetooth-enabled beacons to track customers and provide special offers, promos and advertisements, public phone booths in New York City will also track users and push similar content to their devices in the future – BuzzFeed has learned.
There was a great deal of interest surrounding Apple’s iBeacons when they launched alongside iOS 7 late last year, but as they are still in the initial stages of deployment, we haven’t seen much data regarding their effectiveness. Advertisers claimed that the potential for iBeacons as a new platform was vast, and now we’re finally beginning to …
With iOS 7, Apple introduced iBeacons, a protocol that uses Bluetooth Low Energy (BLE) to determine your location down to within a couple feet. We’ve already seen some innovative uses of iBeacons — for example, Major League Baseball uses it within its stadiums, while Apple uses iBeacons in its retail stores to alert customers about discounts …
Placed is a new $2.99 iOS 7 application that aims to help users automate some of their various activities while at home with help of Bluetooth LE-based iBeacons. By placing iBeacons inside the house, an iPhone could automatically pick up a signal when in their proximity and automatically launch an appropriate application the user may …
For years, Apple pundits’ favorite game was to guess when the iPhone would finally support NFC, or Near Field Communication. If only Apple would support NFC, then mobile payments would take off, and we could finally stop paying cash and credit cards. But Apple never did support NFC and it appears it made the right decision: According to GigaOm, major …
A new Apple patent application reveals that the company is interested in secure wireless “iWallet” payments based on various wireless technologies including Bluetooth Low Energy (LE), Wi-Fi and near field communication (NFC), Patently Apple reports. While the iBeacon Bluetooth LE-based technology isn’t specifically mentioned, it makes sense to assume that the company would employ iBeacons for …
Apple’s new iBeacon technology has tremendous potential in the retail space. Retailers can use the technology, which allows for the creation of a Bluetooth Low Energy (BLE) beacon that emit signals iOS 7-powered devices will automatically react to, for a variety of important functions ranging from discount notifications to tracking consumer habits. There’s also a darker …
Apple will reportedly deploy its new iBeacon location tracking technology in its retail stores that will work with iOS 7 devices to enhance the store experience for prospective shoppers, while also increasing sales in the process. iBeacon is a GPS-like solution for indoor areas where Bluetooth 4.0-enabled iPhones can be used to trigger certain actions …
Apple hasn’t yet begun to push the new iBeacon service it touched upon earlier this year, but that will soon change. According to market research firm ABI Research, Apple is poised to attack a new market opportunity that will grow to be worth more than $4 billion annually in 2018. Solutions like iBeacon indeed have …
Alongside the introduction of Apple’s latest mobile operating system iOS 7, the company also rolled out its answer to the NFC technology it has gone out of its way to avoid in iPhones, iPads and iPod touch handhelds. The solution is called “iBeacon,” and it allows for the creation of Bluetooth Low Energy (BLE) beacons …
