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iBeacons invade the Apple Store

Updated Dec 19th, 2018 8:44PM EST
Apple Store iBeacons

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Apple’s new iBeacon technology has tremendous potential in the retail space. Retailers can use the technology, which allows for the creation of a Bluetooth Low Energy (BLE) beacon that emit signals iOS 7-powered devices will automatically react to, for a variety of important functions ranging from discount notifications to tracking consumer habits. There’s also a darker side to iBeacons, should the technology be misused. While a handful of companies have already begun adopting the technology in their stores, The Associated Press on Friday reported that Apple itself will now be rolling iBeacons out in its 256 U.S. retail stores beginning immediately. To coincide with the move, the Apple Store app for iOS has been updated to support iBeacons and related notifications. Screenshots of the new iBeacon alert configuration screens from 9to5Mac follow below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.