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Yahoo’s share of US search market continues to climb while Google actually slides

Updated Dec 19th, 2018 6:14PM EST

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Wait, what? Is that headline right? Indeed it is folks – if comScore’s January numbers are to be believed at least. The authority on web-watching has just issued its most recent US search engine market share data and jaws around the internet are dropping in rapid succession. Yahoo, continuing an upward trend for the sixth consecutive month, finished the month with 21 percent of the US search market – up from 20.5 percent in December. Google on the other hand, managed to slide a half of a point from December to 63 percent. Recap: Yahoo’s search share is up, Google’s is down, black is white and the Cubs are going to win the World Series this year.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.