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Ultrabooks are too expensive for enterprise, CIOs say

Updated Dec 19th, 2018 8:27PM EST

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Early ultrabook adoption has not lived up to vendors’ expectation according to numerous accounts. Spurred by the popularity of Apple’s MacBook Air, these new ultra-thin notebook PCs offer ample performance despite their sleek, slimmed-down cases. High prices are often cited by industry watchers as the root cause behind slow ultrabook sales, however, and it looks like this is indeed the case in the enterprise market, according to TechRepublic. The site asked 12 CIOs if they planned to roll out ultrabook models at their respective organizations — 11 said no. High prices were repeatedly cited as a cause for the negative responses, and according to a recent report, ultrabook pricing is likely to remain high until next year.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.