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The iPhone is for the birds

Updated Dec 19th, 2018 7:11PM EST

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iPhone, iPad and iPod touch users have a sick obsession. No, not their tendency to adore their iOS devices a bit more than might be considered healthy — they love birds. Right now, the top five paid apps in Apple’s App Store all revolve around fat little birds being hurled across the screen. Some are being thrown at things and others try to avoid things, but all of them have one thing in common beyond the fact that they’re fowl: these games are as casual as casual games can be. As companies begin to focus on more immersive mobile gaming, one can’t help but wonder if the bulk of mobile gamers are ready for the transition to a more sophisticated brand of gaming. It could just be that they’re happier watching birds glide across the screen atop different backgrounds over, and over, and over again.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.