Now that a few days have passed since Tesla’s Model 3 unveiling, I think it’s safe to say that the company has a bonafide hit on its hands. While it was long assumed that the Model 3 would resonate with consumers, I don’t think anyone could have predicted just how intense the interest in the Model 3 has turned out to be.
Even before the world got a peek at the Model 3’s features and design, Elon Musk said that over 115,000 reservations had already been made. In the days following the vehicle’s introduction, the number of reservations continued to skyrocket, with Musk providing us with nearly daily updates via his Twitter account. The most recent tally from Musk relayed that the number of Model 3 reservations stood at 276,000 by the end of the day on Saturday. While Musk won’t continue to provide daily updates, he did make a point of stating that he’ll give one final reservation update this coming Wednesday.
What’s interesting about the ever-growing number of Model 3 reservations is that the tally has thus far even exceeded Tesla’s wildest expectations. In fact, as Elon Musk tells it, even he didn’t think Model 3 reservations would be this high this early.
When asked about it on Twitter over the weekend, back when the tally stood at about 250,000, Musk said that he was anticipating reservations to be about “1/4 to 1/2 of what happened”, somewhere in the 62,000 to 125,000 range. But again, Tesla nearly surpassed the 125,000 mark before the Model 3 was even introduced.
@34thrain Maybe 1/4 to 1/2 of what happened. No one at Tesla thought it would be this high before part 2 of the unveil.
— Elon Musk (@elonmusk) April 2, 2016