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T-Mobile may offer free signal boosters to stop subscribers from fleeing

Zach Epstein
August 31st, 2011 at 9:00 AM

T-Mobile intends to offer cellular signal boosters to customers looking to switch carriers due to poor reception at home, according to T-Mobile watcher TmoNews. The move appears to be part of a new program intended to slow service quality-related cancellations, which are apparently a significant problem for the nation’s No. 4 carrier. Beginning on September 7th, T-Mobile will seemingly begin offering in-home signal boosters “when a customer triggers for cancellation of service due to poor in-home coverage,” according to a purported leaked internal memo to T-Mobile staff. The memo also warns that signal boosters should never be offered to customers as an incentive when closing a sale. In order to take the signal booster, which will be free of charge, customers will need to sign a new 2-year service contract and it is unclear if they will be permitted to test the level of improvement afforded by the booster before signing.

[Via Gizmodo]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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