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Sony just unveiled the stupidest product in the history of the universe

Published Feb 19th, 2015 2:25PM EST
Sony Premium Sound Memory Card
Image: Sony

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We’re starting to think there’s something seriously wrong with Sony these days. In addition to its ridiculous looking new Google Glass rival, Sony this week unveiled what might be the single stupidest tech product in history: A $155 memory card that promises to deliver “premium sound.”

FROM EARLIER: Thank you, Sony: There are finally smart glasses that are even dorkier than Google Glass

“But wait!” justifiably flabbergasted readers may be saying. “What does a memory card have to do with delivering premium sound?”

As The Wall Street Journal informs us, Sony is claiming that the new SR-64HXA memory card “produces less electrical noise when reading data.” In other words, the card delivers premium sound by being less noisy than other memory cards. And Sony thinks this is worth $155.

To get a perspective on just how absurd this price is, we recommend reading The Verge’s full breakdown.

“Costing a cool ¥18,500 (roughly $155), the SR-64HXA is a Class 10 microSDXC card, the likes of which Sony already sells for a more reasonable $90 in Japan,” The Verge explains. “If you are willing to go with Samsung, that price falls to $50, and if you’re buying from the US, you could get the same amount and speed of storage for just over $30. Of course, only Sony’s new card is emblazoned with the golden-lettered ‘for Premium Sound’ tagline.”

At this point, we think Sony would have better luck trying to trick dim-witted farmers into giving away their cows for magic beans.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.