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Sega launches a new video game powered by… urine [video]

Updated Dec 19th, 2018 8:24PM EST

Sega exited the video game console business in 2001 after stiff competition from Microsoft, Sony and Nintendo forced the struggling company to shift gears. Now, more than 10 years later, Sega is back with new video game hardware… but it’s definitely not the kind you might expect. Unveiled late last year, Sega’s “Toylet” is now available in Japan and the surrounding region. The system connects to a urinal, allowing users to play a variety of interactive games by urinating on a sensor connected to the main device. A screen above the system then displays each game to the player, examples of which include filling virtual coffee cans and blowing wind up a cartoon news anchor’s dress. The Toylet costs roughly $1,750 and each game runs an additional $125, but it’s likely money well spent for bar owners, at least until the novelty wears off. A video demo of the Toylet (not in action, thankfully) follows below along with a pair of images that show examples of Toylet installations in Tokyo.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.