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Samsung's dream comes true

Samsung’s recent run of television commercials depicted iPhone owners as mindless hipster sheep who line up for days just to get their hands on a boring incremental update. While Samsung and its advertising firm had some fun poking at Apple and its legions of dedicated fans, the truth was made known during an interview earlier this year with Samsung marketing boss Younghee Lee: Samsung wants people to be obsessed with its products just like they are with Apple’s products.

The South Korea-based consumer electronics giant still has plenty of work left to do before it manages to build a formidable sSheep army, but the company’s dreams began to come true on Tuesday — Samsung took a page from Apple’s book as lines full of anxious consumers began to form ahead of the Galaxy S III launch.

One such line was captured on video, as noted by CNNMoney, and while it doesn’t quite measure up to lines we have seen outside Apple Stores in the past, launch-day lines certainly aren’t the norm in today’s crowded smartphone market. A successful global launch of Samsung’s latest flagship phone is paramount as the company looks to create more hype surrounding its devices and continue its record-setting run that has been fueled by strong smartphone sales.

The video of a line forming outside a Samsung store at the Westfield Stratford City mall in London recorded by YouTube user MrThaiBox123 follows below.

[Via CNNMoney]

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.