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The Android phone with no ‘gimmicks and bloat’ finally gets an official launch date

OnePlus One Launch Date

After quietly upgrading one of the main hardware components of its first Android handset ever, OnePlus as quietly posted on its forums an official announcement date for the One handset. The device, which has not been shown to the world yet, will be showcased on April 23rd during a special media event taking place at the Wukesong Mastercard Stadium from 2 p.m. local time. The event will also be live-streamed on the web.

“Forget gimmicks and bloat. It’s time to return to the product itself. Its design, its build quality,” OnePlus wrote on its forums. “The feeling you get when using it. It’s time to return to user value, and make all the necessary choices to ensure that in the end, it’s the user that benefits.”

The main specs of the handset have already been unveiled, including LTE support, processor, storage, battery, camera and special covers. Furthermore, it’s already known that the OnePlus One will be powered by a special CyanogenMod OS version, with Cyanogen Inc supporting the handset for two years. Even so, OnePlus will let users customize the software in any way they see fit, allowing them to replace the default CyanogenMod ROM with any Android version they may prefer. Finally, pricing for the device will start at under $400, and the device will not be carrier-locked.

While the design of the device has been kept under wraps so far, BGR has exclusively obtained a sketch image that reveals some of the design concepts behind the OnePlus One.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.