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Nokia reportedly footing the bill to put Lumia 900s in AT&T employee pockets

While the launch date has shifted several times over the past two months, BGR reported in January that the Lumia 900 would become available from AT&T at a shocking $99.99 price point — the lowest launch price for a flagship phone in recent history. The handset’s release will be accompanied by a marketing and advertising blitz aiming to familiarize the U.S. with Windows Phone, but educating the sales staff at AT&T stores and encouraging them to pitch the handset is a crucial piece of the puzzle that could lead to the device’s success. Nokia is reportedly taking things one step further — wpcentral on Friday reports that Nokia will finance a program allowing AT&T sales staff to trade in their current handsets for a brand new Lumia 900 at no cost. The program, which will see AT&T employees turn in iPhones and Android handsets for the Lumia 900, will reportedly cost Nokia as much as $25 million. BGR took a hands-on look at the AT&T’s upcoming flagship Windows Phone during the annual Consumer Electronics Show, and we described it as a gorgeous handset that improves upon the already-great Lumia 800.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.