Motorola’s MOTOBLUR: don’t call it by name

Time flies. Motorola introduced its MOTOBLUR user interface and software service with the debut of the Motorola CLIQ back in 2009, but now it appears that moniker’s days are coming to an end. Just yesterday the company unveiled two new Android smartphones for Sprint and Virgin Mobile: the Photon 4G and the Motorola Triumph. The Motorola Photon 4G clearly sports Motorola’s custom user interface, but there was absolutely no mention of the name. We’ve confirmed that Motorola will phase out referring to its UI as MOTOBLUR. Perhaps the move is related to Motorola’s purchase of Three Laws Mobile (3LM) earlier this year, which suggests that an entirely new UI is in the works. Either way, it’s clear that customers didn’t care for the original service and UI, but the bits and pieces that Motorola continues to use seems to be working well for the company. Read