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Microsoft Bing gets previewed on video

Now, we’ll preface this by saying that it is absolutely, positively, 100% impossible to draw any real conclusions about a product like a search engine without a fair amount of hands-on time. After viewing this preview video, we can also absolutely, positively, 100% say that the name “Bing” sounds more ridiculous each and every time it is uttered. Seriously, it’s a really bad name — to quote one of our commenters:

Eh, I dunno. Can you imagine someone saying “Gee, I wonder if I can find a picture of a kitten online?” – “Sure you can, why don’t you Bing it?”

Doesn’t quite work…

As trivial as it may seem, Google is such a powerful brand that it’s now as much a verb as it is a noun. Microsoft’s Bing… Will never be a verb. It does however, appear to be a powerful amalgamation of a variety of existing services. Does it have that x-factor that will help catapult it into significance? Maybe not from what we’ve seen in this video preview so far but only time will tell. One thing is certain: an $80 million launch campaign will give Bing a better chance to compete than any comparable search engine has had before it. Hit the read link for the video and let us know what you think.

Thanks, Jason!

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.