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Microsoft Bing gets previewed on video

Zach Epstein
May 29th, 2009 at 10:46 AM

Now, we’ll preface this by saying that it is absolutely, positively, 100% impossible to draw any real conclusions about a product like a search engine without a fair amount of hands-on time. After viewing this preview video, we can also absolutely, positively, 100% say that the name “Bing” sounds more ridiculous each and every time it is uttered. Seriously, it’s a really bad name — to quote one of our commenters:

Eh, I dunno. Can you imagine someone saying “Gee, I wonder if I can find a picture of a kitten online?” – “Sure you can, why don’t you Bing it?”

Doesn’t quite work…

As trivial as it may seem, Google is such a powerful brand that it’s now as much a verb as it is a noun. Microsoft’s Bing… Will never be a verb. It does however, appear to be a powerful amalgamation of a variety of existing services. Does it have that x-factor that will help catapult it into significance? Maybe not from what we’ve seen in this video preview so far but only time will tell. One thing is certain: an $80 million launch campaign will give Bing a better chance to compete than any comparable search engine has had before it. Hit the read link for the video and let us know what you think.

Thanks, Jason!

Read

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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