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Video: Microsoft fires shots at Apple yet again in its latest ad

MacBook Air Vs Windows

Microsoft is back to its old tricks again. The company still seems to be holding a grudge from back in the days of Apple’s “I’m a Mac” ad campaign, and it targets Apple every chance it gets in its various advertisements and marketing efforts. Last week, Microsoft informed us that its cheap $100 Lumia phone and a bunch of bundled accessories and services are a better buy than Apple’s iPhone 6, and now Microsoft is back to convince us that Lenovo’s latest ultra-thin Windows laptop is a better machine than the MacBook Air.

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In a spot titled “Let’s Dance,” Microsoft pits its partner Lenovo’s new Yoga 3 Pro laptop against the popular MacBook Air from Apple, and the flexible Windows machine clearly comes out on top in Microsoft’s comparison.

The ad shows that while Apple’s MacBook Air is just a boring old laptop that supports just one single position for use, the Yoga 3 Pro can be used as a typical laptop, the keyboard can be folded back to use the machine as a tablet, or the device can be propped up as a “tent” for multimedia viewing.

Also, of course, Lenovo’s hybrid device has a touchscreen while the MacBook Air does not.

The full ad is embedded below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.