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Next iPhone will be ‘biggest product launch in consumer electronics history’

Updated Dec 19th, 2018 8:28PM EST

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Surprise! An Apple product is already getting absurd amounts of hype months before its release. Per StreetInsider, the latest batch of Apple hype comes from Wells Fargo, which on Wednesday reiterated its Outperform rating on Apple’s stock and said that the next-generation iPhone “will be the biggest product launch in consumer electronics’ history” when it’s released this fall. Given that every new iPhone model has been dubbed the “biggest product launch ever” by one entity or another over the past five years, this isn’t surprising. Among other things, the new version of the iPhone is rumored to have 4G LTE connectivity, a case that’s 7.6 millimeters thin, NFC support and a new 19-pin mini dock connector.


Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.