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iPad still on top as tablet competition heats up

Updated Dec 19th, 2018 7:42PM EST

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Apple’s iPad is currently responsible for 15% of all mobile traffic according to new research published recently by Chitika. While the iPad’s lead in the tablet market is obvious, it’s becoming more clear there’s strong competition for market share below it. The Amazon Kindle Fire represented an average of 2.4 ad impressions on Chitikas network for every 100 iPad impressions, but RIM’s BlackBerry PlayBook wasn’t far behind; it viewed an average of 1.8 ad impressions for every 100 iPad impressions on Chitika’s mobile ad network. That’s followed closely by the Samsung Galaxy with 1.6 ad impressions and the Motorola XOOM with 1.55 ad impressions. Chitika wasn’t clear which Samsung model was included in the study but we presume it was the Galaxy Tab 10.1. “Despite the iPad’s stronghold in the tablet market, other tablets are continuing to carve out and hold their own places – a trend that is continuing even past the expected gains that the holiday season brought,” Chitika said. “It has taken some time for other players to elbow their way in to the market, but with these tablets paving the way and the demand for tablets continuing to grow, perhaps the coming year will bring more opportunities for other players to enter the field and bring their own innovations to the table.”