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Chitika

Apple owns 74% of smartphone web traffic, 95% of tablet traffic

May 25th, 2012

According to a new report from online advertising network Chitika, smartphones and tablets now account for 20% of all Web traffic in the U.S. and Canada. Traditional PCs accounted for 80% of Web traffic, with smartphone traffic totaling 14.6% and tablets making up 5.6%, AllThingD reported. Chitika found that a whopping 95% of tablet Web …

Pre-launch Windows 8 usage doubles that of OS X Mountain Lion

April 26th, 2012

Since Microsoft released its Windows 8 Consumer Preview in February, millions of users have downloaded the software giant’s latest operating system, which looks to carefully blend its existing mobile and desktop experiences into one. According to research from ad network Chitika, the Windows 8 CP adoption rate in the U.S. and Canada has doubled that …

New iPad already accounts for 10% of all iPad traffic

April 9th, 2012

Apple released its third-generation iPad just over three weeks ago, and the company managed to sell more than 3 million units in less than four days of availability. The sleek slate has since launched in a number of additional markets and according to ad network Chitika’s real-time iPad tracker, it took Apple’s new iPad just three …

New iPad already accounts for more than 5% of U.S. iPad traffic

March 20th, 2012

Apple announced on Monday that it sold more than 3 million iPads globally in under four days, making the new tablet Apple’s second-fastest selling mobile device launched to date. Ad network Chitika on Tuesday illustrated the new iPad’s success using another metric — after fewer than five days on the market, Apple’s third-generation tablet already …

Watch new iPads flood America in real-time

March 16th, 2012

Thousands upon thousands of consumers in cities across America are taking delivery of their new iPads today, and many more lined up at Apple Stores and other retailers to be among the first to own Apple’s latest iOS-powered tablet. Early reviews were overwhelmingly favorable — Gizmodo summed them up nicely — and countless consumers have …

PlayBook OS 2.0 installed on 43% of devices after one week, firm says

February 28th, 2012

Analytics firm Chitika on Tuesday revealed the findings of a recent study that shows the latest Blackberry PlayBook operating system update is already running on 43.7% of devices after just one week. “It would seem that this rapid rate of adoption is expected given that the upgrade was free and in many cases automatic,” Chitika …

iPad still on top as tablet competition heats up

January 18th, 2012

Apple’s iPad is currently responsible for 15% of all mobile traffic according to new research published recently by Chitika. While the iPad’s lead in the tablet market is obvious, it’s becoming more clear there’s strong competition for market share below it. The Amazon Kindle Fire represented an average of 2.4 ad impressions on Chitikas network …

Web traffic patterns suggest Apple’s iPad was a dud this holiday season

January 6th, 2012

Countless analysts predicted Amazon’s Kindle Fire tablet would be a big seller this holiday season, and new data suggests that the slate may have been the most gifted tablet this past Christmas. Advertising network Chitika saw traffic across its network from the Kindle Fire grow roughly 20% each day leading up to Christmas, and traffic then …

Windows usage grows in November as Mac OS, Android, iOS inch down

December 14th, 2011

Microsoft’s desktop Windows operating system was the only major platform to show usage gains in November according to new data released on Tuesday. Using impressions served to desktop and mobile platforms to calculate market share, advertising network Chitika found that Windows gained 1.4% between October and November to climb to a 76.45% share. Apple’s Mac …

Amazon Kindle Fire already cooling off, study suggests

December 2nd, 2011

Amazon’s Kindle Fire tablet may already be cooling off following a huge launch that likely placed the slate among the most popular media tablets to launch so far. A new study conducted by ad network Chitika found that Kindle Fire usage ramped up at a modest pace following the device’s launch, and then exploded around …