Apple CEO Tim Cook said during an interview this week that many people will soon come to realize they only need an iPad and a phone, likely an iPhone. In other words, he doesn’t think they’ll ever need to use a PC ever again.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” Tim Cook told The Telegraph. In the same interview he revealed Apple might be working on a different wearable-related product other than the Watch that might be used in medicine and might require FDA regulation.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook added.
As you can see, he’s not targeting the new Surface Pro 4 and Surface Book when he’s saying “PCs,” but also MacBooks and iMacs, which are also personal computers.
Cook is very much aware that some cannibalization is expected when it comes to certain products. “I think if you have the larger phone, you’re less likely to have the iPad mini,” he said, referring to the iPhone 6s Plus vs. iPad mini choice. But the CEO appears to be fine with the phenomenon as long as people keep choosing an Apple product.
“But I think it clearly created some cannibalization – which we knew would occur – but we don’t really spend any time worrying about that, because as long as we cannibalize [ourselves], it’s fine,” Cook said about those particular products.