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Tim Cook

Apple mixed reality glasses render - bottom view.

Tim Cook just teased Apple’s AR/VR headset

June 23rd, 2022

Apple is widely rumored to be working on two different types of smart glasses. The first will be a mixed reality headset that delivers augmented reality (AR) and virtual reality (VR) content, with a launch expected in mid-2023. The more exciting device is the Apple AR glasses coming in 2024 at the soonest. The AR …

Tim Cook Apple

Apple CEO Tim Cook wants to do this one last thing before he retires

August 30th, 2021

Ten years ago, Tim Cook took over as CEO of Apple following the untimely passing of Steve Jobs. In the decade since Cook’s rise, Apple has grown exponentially in virtually every arena. Beyond overseeing the arrival of dozens of new products and two enormous streaming services, Cook made Apple the first company to reach a …

iOS vs Android

This is the reason Apple CEO Tim Cook says iPhones are better than Android

June 17th, 2021

I’m sure, if you pressed Apple CEO Tim Cook about what he thinks makes his company’s mobile operating software better than its major competitor’s, he could offer a whole host of answers to the age-old question of iOS vs Android, of which OS is superior. During a half-hour “fireside chat” portion of this week’s VivaTech …

iOS 14.5

Here’s why some Facebook employees are calling Tim Cook a hypocrite

April 27th, 2021

In the lead-up to Monday’s arrival of the long-awaited iOS 14.5 — the new version of Apple’s mobile operating software that strikes a blow against the creepy user tracking underpinning Facebook’s business model — there was a particular dynamic that consistently dominated much of the press coverage. Things tended to be put in pretty binary …

iOS 14.5

iOS 14.5: Mark Zuckerberg’s nightmare has arrived, thanks to Tim Cook

April 26th, 2021

Today is the day that Facebook CEO Mark Zuckerberg has been dreading for more than a year, possibly even extending back to a private encounter he had with Apple CEO Tim Cook back in July 2019 at the annual Allen & Company investment bank conference that’s regularly attended by America’s corporate elite. The arrival on …

Apple AR Glasses

Tim Cook just gave us some clues about Apple’s upcoming AR glasses

April 5th, 2021

Apple turned augmented reality (AR) into a core feature of iOS, with developers able to code apps that allow the iPhone and iPad to project digital objects into the world through the camera. Games set in your living room, measuring apps, and home design apps are among the types of applications that make use of …

Tim Cook

Apple CEO Tim Cook is about to reach a huge milestone

March 21st, 2021

Ahead of the milestone he’ll reach in August — which will mark 10 years since Tim Cook succeeded Steve Jobs as the CEO of Apple, mere weeks before Jobs passed away from pancreatic cancer — a transformation of sorts at the iPhone maker is still underway. Corporations, of course, exist to pursue commercial imperatives, and …