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New Google studio aims to turn YouTube celebrities into actual stars

Updated Dec 19th, 2018 8:30PM EST

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Imagine if the Star Wars Kid could have had a real light saber, or if Chris Crocker could have had Britney Spears show up to comfort him in his time of sorrow or if Keyboard Cat could have a professional pianist teach him to play Beethoven’s “Emperor” Concerto? Per the Telegraph, it seems that Google (GOOG) is trying to make such wonderful dreams come true by opening up a new studio aimed at helping “some of the most popular YouTube posters make their videos look more professional.”

The so-called “creator space” studio will be based in Google’s Soho offices in the United Kingdom and will let users “book time in the space to create and collaborate with other creators, learn new techniques, as well as gaining access to state-of-the-art audio visual equipment, to help them generate great new content for their channels.”

YouTube director of content operations Sara Mormino wrote a bit about the company’s thinking behind the new studio on its official blog post by saying that “It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase.”

In other words, we can expect to see a Hollywood blockbuster sometime next year titled “Beg Me Not to Tase You, Bro: Andrew Myers’s Revenge.”


Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.