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Consumers still don’t care about 3DTV, study finds

Updated Dec 19th, 2018 7:34PM EST

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Despite the ongoing push from consumer electronics companies, people just don’t seem to care about 3DTV. A recent survey conducted by found that among those who plan to purchase a high-definition television in the coming year, only 22% of consumers stated definitively that they planned to seek out a TV with 3D capabilities. Another 23% said they would buy a 3D television if the additional cost was minimal, and 55% of respondents said they would not be purchasing a 3DTV, even if a set with 3D technology cost only slightly more than a 2DTV. Read on for more.

When consumers with no interest in buying a 3DTV were asked why the new technology didn’t appeal to them, 30% were bothered by the need for special glasses and 40% said there’s not enough 3D programming to warrant a purchase.’s survey of more than 1,000 people also found that only 33% of consumers plan to purchase an HDTV in the coming year, and the slowed purchasing trend among consumers is hurting consumer electronics companies around the world. Sony, for example, recently lowered its full-year TV sales estimate from 22 million units to 20 million, and it reported an operating loss of $346 million yen in its September quarter. Panasonic, another big name in TVs, expects a net loss of $5.5 billion this year while Sony projects a $1.15 billion loss for the full year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.