Click to Skip Ad
Closing in...
  1. Screwdriver Set Amazon
    13:47 Deals

    Amazon shoppers rave about this 22-in-1 screwdriver set that’s down to $18 today

  2. Surge Protector Amazon
    15:01 Deals

    Brilliant $30 Amazon find expands a power outlet without an ugly power strip

  3. Kasa Smart Home Sale
    12:05 Deals

    Amazon’s massive Kasa smart home sale has deeper discounts than Prime Day

  4. Best Smart Home Devices August 2021
    08:27 Deals

    Amazon shoppers are obsessed with these 10 smart home devices

  5. Best Beach Towels For Sand
    09:02 Deals

    You’ll never go to the beach again without this $17 Amazon find from a viral TikTok




Car companies turn to smartphones for inspiration in effort to lure young buyers

August 30th, 2013 at 10:05 AM
Car Companies Consumer Electronics

Car manufacturers are desperate to find some way to attract the disinterested younger generation back to the road. According to NPR, millennials are getting their licenses and buying cars later and later in recent years, and the car companies are convinced that one leading cause for the drop-off is the lack of engagement and understanding. “I’m not sure that any car company truly understands this next generation of car buyers,” says John McFarland, a director at General Motors.

In order to re-engage with youth culture, car companies are looking to the features of portable electronics to spice up their vehicles. We have already seen traces of these implementations, such as voice control for phone calls, radio and GPS, but Volkswagen wants to take this idea a step further. “We can make the car that’s becoming part of your digital life,” says Chuhee Lee, the deputy director at Volkswagen’s Electronic Research Lab.

Lee compares his vision for new cars to Siri on iOS, able to intelligently interact with the systems that surround it and integrate itself into your daily life in a more meaningful way. For example, the Audi S7, a car from Volkswagen’s high-end subsidiary, comes with “a thermal camera to provide night vision.” These high-tech advances have already begun to make their way into modern cars.

The most exciting proposition in this story is the idea that when you finally decide to trade in your car, you get to keep the data the car collected while you owned it and transfer your preferences to your next purchase.

As NPR points out, the cost is still a bit steep for most 20-somethings to reconsider taking the plunge on car ownership. A thermal camera is a fascinating addition, but the Audi S7 currently runs for $80,000. As the technology becomes more affordable, and as automakers become more frantic, intelligent cars might not be too far behind self-driving cars.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.




Popular News