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AT&T iPhone launch deets: crowd control

June 20th, 2007 at 12:44 PM

Let’s say you work at an AT&T store somewhere as a sales rep. How are you ever going to combat those unruly, apple-loving, crazed citizens on June 29th? One word. Stanchions. You know, the stuff they line up on the sides of red carpets? But Diddy ain’t comin’ through, just regular people trying to get their iPhone fix. We told you about all AT&T stores closing at 4:30PM, and reopening at 6:00PM, and now it is confirmed in the this very document once again. One more confirmation from the leaked doc, is that AT&T stores should “inform landlords in all locations (except enclosed malls) that your store hours will be extended until 10:00PM on Friday, June 29th.” There is also an extremely cheesy mock conversation with what stores should tell their landlords to try and con them to let them stay open late. Well, have fun guys. Apple has made it so every single person in America can drop by an AT&T store after normal business hours and pick an iPhone up right there. What about inventory? It has been rumored that all AT&T stores are receiving between 100-250 handsets in the first initial shipment. But those will be gone by 6:02PM. Hit the documents below!

Crowd Control [PDF link]

Sample Dialogue [PDF link]

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.

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