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AT&T iPhone launch deets: crowd control

Published Jun 20th, 2007 12:44PM EDT

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Let’s say you work at an AT&T store somewhere as a sales rep. How are you ever going to combat those unruly, apple-loving, crazed citizens on June 29th? One word. Stanchions. You know, the stuff they line up on the sides of red carpets? But Diddy ain’t comin’ through, just regular people trying to get their iPhone fix. We told you about all AT&T stores closing at 4:30PM, and reopening at 6:00PM, and now it is confirmed in the this very document once again. One more confirmation from the leaked doc, is that AT&T stores should “inform landlords in all locations (except enclosed malls) that your store hours will be extended until 10:00PM on Friday, June 29th.” There is also an extremely cheesy mock conversation with what stores should tell their landlords to try and con them to let them stay open late. Well, have fun guys. Apple has made it so every single person in America can drop by an AT&T store after normal business hours and pick an iPhone up right there. What about inventory? It has been rumored that all AT&T stores are receiving between 100-250 handsets in the first initial shipment. But those will be gone by 6:02PM. Hit the documents below!

Crowd Control [PDF link]

Sample Dialogue [PDF link]

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.