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AT&T customers stayed loyal following rivals’ launch of iPhone, exec says

AT&T subscribers have remained loyal to the network following the launch of Apple’s iPhone on rival carriers Verizon Wireless and Sprint. “Churn has not moved at all,” AT&T’s president of emerging devices Glen Lurie told MarketWatch on Wednesday, referring to the percent of subscribers who leave AT&T to open accounts with other providers. In the years leading up to the iPhone’s launch on Verizon and Sprint, many AT&T subscribers had been extremely vocal about persistant dropped calls and other connectivity issues when using the iPhone in metropolitan areas. Some analysts speculated that the launch of Verizon’s iPhone 4 would send AT&T iPhone users rushing for the door, but that does not appear to be the case. In fact, AT&T recently announced that it activated more than 1 million iPhone 4S handsets in less than a week following the device’s launch. Lurie even said the iPhone 4S is selling so fast for AT&T that demand is still exceeding supply.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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