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AT&T customers stayed loyal following rivals’ launch of iPhone, exec says

Updated Dec 19th, 2018 7:36PM EST

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AT&T subscribers have remained loyal to the network following the launch of Apple’s iPhone on rival carriers Verizon Wireless and Sprint. “Churn has not moved at all,” AT&T’s president of emerging devices Glen Lurie told MarketWatch on Wednesday, referring to the percent of subscribers who leave AT&T to open accounts with other providers. In the years leading up to the iPhone’s launch on Verizon and Sprint, many AT&T subscribers had been extremely vocal about persistant dropped calls and other connectivity issues when using the iPhone in metropolitan areas. Some analysts speculated that the launch of Verizon’s iPhone 4 would send AT&T iPhone users rushing for the door, but that does not appear to be the case. In fact, AT&T recently announced that it activated more than 1 million iPhone 4S handsets in less than a week following the device’s launch. Lurie even said the iPhone 4S is selling so fast for AT&T that demand is still exceeding supply.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.