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Apple will only take Apple Watch orders online at first – you won’t be able to buy one in a store

Updated Apr 9th, 2015 9:01AM EDT
Apple Watch Orders Online Only
Image: Apple Inc.

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OK, Apple fans, seriously — do not line up around the block to buy an Apple Watch. It will only end in tears for you. Apple on Thursday announced that it will be taking orders for the Apple Watch online only at first, which means you won’t be able to get an Apple Watch if you foolishly wait outside your local Apple Store all night just before its official release.

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“Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores, explains. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

That said, you can still visit your local Apple Store if you want to try on the Apple Watch and learn more about it. Of course, to actually get a chance to try it out you should definitely make an appointment with your local store first since lots of people are going to want to check out the device in person.

Apple’s official press release doesn’t specifically mention whether you’ll be able to pick up an Apple Watch you ordered online at your local Apple Store either, so for now you should assume the device will be mailed to you after you order it.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.