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Apple moving through iPad, iPhone 4 waiting lists? Could sell 1,000,000 devices

July 22nd, 2010 at 10:20 AM

apple-store-nyc4

One of our Apple sources has been communicating some internal Apple information to us, and from what we’ve been told, this weekend could be big. Currently, if you go to an Apple retail store and can’t find an iPad or iPhone 4, Apple will offer the ability to reserve one for you. These are “Priority Lists” and contain your name and information in addition to the specific device and configuration you want. These lists allow Apple to determine how to manage their channel inventory or possibly ramp up on production. Here’s the big news we’ve been told… Apple is apparently incredibly interested in clearing out these waiting lists, and if our tipster is correct, they’re aiming to do it by this weekend. We have been told that stores have lists that could be anywhere from 500 to 1500 or more customers waiting for iPhones, and anywhere from 250 to 750 customers waiting for iPads. Apparently all Apple stores have asked employees for an “all hands on deck” approach this weekend, somewhat similar to that of Apple product launch days. We have even been informed that Apple stores might open early on Sunday to accommodate extra traffic. Lastly, our source let us know that clearing out these lists could result in the sale of up to an additional 500,000 to 1,000,000 iOS devices in just a few short days.

Thanks, Lindsey S.!

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world.

BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.




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