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Apple’s big fall event is now underway: First up, Apple Pay launch info

Are you ready, Apple fans? It’s finally here… the last big Apple event of the year, which just so happens to take place right ahead of the holiday shopping season. What a coincidence! Apple doesn’t like to beat around the bush, and things started strong during Thursday’s press conference as CEO Tim Cook announced that Apple has signed more than 500 partners for Apple Pay’s launch, and the service will become available to Apple customers starting this Monday.

For the latest breaking news from Apple’s huge event, be sure to check out our event hub!

Apple Pay allows iPhone (and iPad) users to store payment card information and pay for products with their mobile devices. It can’t quite replace your wallet just yet, but it can be used to pay for products with a mobile solution that combined NFC and a software solution.

iPhone 6 and iPhone 6 Plus users will be able to make in-store payments at stores that accept Apple Pay beginning Monday, and plenty of additional retailers will be added in the coming weeks and months.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.