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Apple Hires New VP of Product Design

Updated 4 years ago
Published Jul 7th, 2008 12:22PM EDT

In terms of consumer electronics, Apple is certainly one of the most watched companies when it comes to product design. From desktop units and laptops to MP3 players and now mobile phones; Apple’s designs are consistently sleek and wow-worthy. This morning it has been reported that El Jobso has officially found himself a new head of Apple’s product design team. So who is the new man of the hour over in Cupertino? None other than Mr. Doug Field, best known perhaps for leading the engineering team behind the Segway. Savior to warehouse pickers, overweight mall security guards and Shaq, the Segway is the personal transportation device that most will remember as never having lived up to the hype. Not even close. It is quite the design specimen though and has garnered all sorts of media attention. At Apple, Field will assume the role of Vice President of Product Design and it remains to be seen how Field will mesh with the rest of the design team at Apple. Field clearly has his work cut out for him though – it will be interesting to see how he fares when working on products that the public will actually use. Of note, here is a quote from Steve Jobs in 2003 with regards to the industrial design of the Segway:

“I think it sucks. Its shape is not innovative, it’s not elegant and it doesn’t feel anthropomorphic.”


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.