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Apple said to be prepping $799 MacBook Air

While Windows-powered “ultrabooks” have yet to really make a splash in the market, Apple is reportedly considering a move that could further limit their appeal as vendors prepare a second wave of less expensive ultrabook models. Citing unnamed sources within Apple’s supply chain, Digitimes on Monday reported that Apple is readying a new entry-level MacBook Air model that could launch in the third quarter this year. Details are extremely limited, though it is presumed that the notebook will be an updated 11-inch model that could launch around the same time as Apple’s new 13- and 15-inch MacBook Pro models, which are expected to become available some time this summer. Apple may reveal the new model during its annual Worldwide Developer Conference, which begins on June 11th.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.