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All-hands day at T-Mobile likely doesn’t signal iPhone 5 launch

Updated Dec 19th, 2018 7:28PM EST

An all-hands day has reportedly been called for nationwide T-Mobile stores on September 24th. As per a purported internal memo obtained by TmoNews, T-Mobile corporate has instructed managers to “plan for increased store business and maximum floor coverage on Saturday September 24.” Initial speculation suggested the memo may involve the iPhone 5, but that seems highly unlikely. First and foremost, some reports refer to the all-hands day as a meeting where employees may be preparing for an iPhone launch, however the memo instead refers to it as a high-volume day for T-Mobile retail stores. The launch of Apple’s iPhone 5 would certainly pull in high volumes of foot traffic, of course, but it is not expected to be released until early to mid-October. Moreover, it’s safe to say T-Mobile is expecting more than one single day of high-volume retail traffic if and when it launches the iPhone 5, and the handset will likely launch ahead of the weekend when it finally does hit store shelves. We’re not sure what T-Mobile has in store for the 24th, but odds are definitely not in the fifth-generation iPhone’s favor.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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