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Acer chairman eyes MacBook Air-like ultrabooks for PC growth

Updated 4 years ago
BGR

Acer chairman JT Wang on Thursday reaffirmed the company’s dedication to the new “ultrabook” market, further distancing his company from the low-margin netbooks that have dominated its PC lineup in the past. Following the success of Acer’s first-generation ultrabook — the Aspire S3 reportedly shipped between 250,000 and 300,000 units during its first quarter of availability — Acer plans to launch new ultrabook models in both the second and third quarters this year. According to DigiTimes, Wang estimates that Windows and Intel-powered ultrabooks will account for between 25% and 35% of the company’s PC sales in 2012. Wang expects notebook shipment volume to slide between 10% and 15% sequentially in the first quarter, however he expects full-year shipments to grow 10% compared to 2011. While sales in the U.S. and Europe are likely to remain relatively slow according to Acer, the company projects strong sales in Brazil, the Philippines, Thailand and other Southeast Asia markets.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.