At a Television Critics Association event in Beverly Hills, Showtime president Gary Levine unveiled the network’s new addition to the growing plethora of subscription streaming services, named Showtime Maxi+ Plus.
It was a joke, of course, as well as a dig against rivals like HBO and
“We don’t just dump a show, send an email and hope it connects,” Levine said during his remarks (h/t Deadline) by way of dismissing his network’s rivals and their upstart new additions to the Streaming Wars. “We let conversation build over months, with new episodes.”
Best #TCA2019 joke so far from Showtime co-president Gary Levine announcing the channel's new platform: "Showtime Maxi Plus." He's kidding, but it killed.
— Gwen Ihnat 🌷 (@gwenemarie) August 2, 2019
Furthermore, nevermind the slew of new streaming offerings that are launching starting this fall, which is when we’ll get Disney+,
Does he have a point? Is he whistling past the graveyard? Probably a mistake to discount him and his 18 years of experience with the network, which has certainly found its own successful path forward in remaining competitive. That’s thanks to buzzy shows ranging from Homeland to Sacha Baron Cohen’s Emmy-nominated Who is America?
Interestingly, Showtime has decided to avoid the formula that HBO is taking. The latter has long been known for careful curation and the boutique nature of its programming slate, which is going to be ramped up considerably in an attempt to be more competitive with the likes of such rivals as Netflix. Showtime, Levine noted, is “still a small boutique operation. We’ll never change that.”