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Black Friday sale drops Google Home to $99 beginning right now

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The good news is that you can now purchase the brand new Google Home speaker for just $99, a healthy 23% discount compared to the device’s regular price of $129. The bad news is that you’ll really have to hurry if you want to take advantage of this deal, which is only available for a limited time, and only while supplies last.

DON’T MISS: The 5 best Black Friday sales you can shop right now

Google Home is Google’s answer to the Amazon Echo line of speakers. As we’re sure you’ll recall, the Echo and Amazon’s similar speakers act as portals for accessing Alexa, a virtual personal assistant that can answer your questions, help you order products from Amazon, control your smart home devices, and more. Of course, rather than give people access to Alexa, Google Home is a vessel for Google Assistant.

Assistant can be thought of as a next-generation Google Now. The AI-powered virtual assistant uses the power of Google’s massive cache of information to answer your questions and control just about any of Google’s software products. Since Google’s ecosystem is so vast, Assistant can access and control just about anything that relates to your digital life. Google Assistant can tell you your schedule and help you plan your day to ensure you leave on time, taking traffic into account. It can interact with other connected devices, as well as your phone. And everything is hands-free, just like it is on the Amazon Echo.

$129 is a fair price for this handy little speaker, but Google’s big Black Friday sale knocks the price down to just $99. The sale is now live on Google’s own website, but if you miss it there you’ll also have an opportunity to snag $99 Google Home speakers at Best Buy on Friday.

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.