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Amazon just kicked off Black Friday with discounts on Kindles, Fire tablets and Dash Buttons

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Amazon has been running early Black Friday sales for a full week, but now it’s time to remove “early” from the equation. Black Friday isn’t just a Friday anymore, it’s a full week of deals that culminates with one of the busiest shopping days of the year. Your Black Friday doesn’t have to be so busy though, because Amazon just kicked things off with the best pricing of the year on some of its most popular gadgets. The Kindle Paperwhite drops to $89.99 in Amazon’s big Black Friday 2017 sale, and the regular Kindle is just $49.99 right now. Meanwhile the Fire HD 10 tablet is on sale for $99.99 and Dash Buttons can be had for $2.50 a piece (and you still get the $5 credit the first time you use one).

Check out all of Amazon’s just-launched Black Friday deals below, and you can shop the site’s Countdown to Black Friday sale right here.

Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case - (Previous Generation - 7th… Price: Buy Now Available from Amazon, BGR may receive a commission Price: Buy Now Available from Amazon, BGR may receive a commission Fire HD 10 Tablet with Alexa Hands-Free, 10.1" 1080p Full HD Display, 32 GB, Black (Previous Ge… Price: Buy Now Available from Amazon, BGR may receive a commission Kindle E-reader (Previous Generation - 8th) - Black, 6" Display, Wi-Fi, Built-In Audible - Incl… Price: Buy Now Available from Amazon, BGR may receive a commission Kindle Paperwhite E-reader (Previous generation – 2015 release) - Black, 6" High-Resolution Dis… Price: Buy Now Available from Amazon, BGR may receive a commission Kindle for Kids Bundle with Kindle E-reader 8th Generation, 2-Year Worry-Free Guarantee, Black… Price: Buy Now Available from Amazon, BGR may receive a commission Kindle Essentials Bundle including Kindle 6” E-Reader (Previous Generation - 8th), Black with S… Price: Buy Now Available from Amazon, BGR may receive a commission Kindle Paperwhite Essentials Bundle including Kindle Paperwhite 6" E-Reader (Previous Generatio… Price: Buy Now Available from Amazon, BGR may receive a commission

Here are some more of Sunday’s hottest deals:

Sony XBR-55X900E 55-inch 4K HDR Ultra HD Smart LED TV (2017 Model)with TV Mount Bundle Price: Buy Now Available from Amazon, BGR may receive a commission X850E | LED | 4K Ultra HD -65-New Price: Buy Now Available from Amazon, BGR may receive a commission Price: Buy Now Available from Amazon, BGR may receive a commission Bose Companion 20 Multimedia Speaker System Price: Buy Now Available from Amazon, BGR may receive a commission Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple devices - Black (Wired 3.5m… Price: Buy Now Available from Amazon, BGR may receive a commission Price: Buy Now Available from Amazon, BGR may receive a commission Anker 2.4G Wireless Vertical Ergonomic Optical Mouse, 800 / 1200 /1600 DPI, 5 Buttons for Lapto… List Price:$32.99 Price:$19.99 You Save:$13.00 (39%) Buy Now Available from Amazon, BGR may receive a commission Price: Buy Now Available from Amazon, BGR may receive a commission Shredded Memory Foam Pillow by Comfortac, Premium Memory Foam Pillow w/ Removable Vented 100% C… Price: Buy Now Available from Amazon, BGR may receive a commission Roku Streaming Stick (3600R) | Portable HD Streaming Player, Quad-Core Processor, Dual-Band Wi-… Price: Buy Now Available from Amazon, BGR may receive a commission

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.