Apple’s secret plan to maximize Apple Watch battery life
The New York Times is reporting that Apple has a previously undisclosed plan to maximize battery life on the Apple Watch as much as possible. …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Articles by Yoni Heisler
Apple’s homepage is now a stunning showcase of iPhone 6 photography
Apple on Sunday updated its main Apple.com homepage with a new feature depicting incredible and majestic iPhone 6 photographs taken at various locations from around the …
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As we reported earlier in the day, the collective web over the last few days has been engaged in a bitter and incessant debate regarding the …
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A recently discovered easter egg in the Tesla Model S might very well be the coolest easter egg ever discovered. Though easter eggs (code for a …
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Watch this: YouTube’s 10th anniversary video is amazing
In mid-February back in 2005, a trio of PayPal employees founded YouTube.com and the world would soon never be the same. Without exaggeration, YouTube literally changed the …
Warren Buffett, the world’s fourth richest man, has the diet of a 6 year old
To call Warren Buffett a successful investor would be a gross understatement. The man who owns nearly 10% of Coca-Cola and is worth nearly $73 …
The third most popular website on the planet still can’t make a profit
YouTube completely changed the way we consume media, and it really shouldn’t come as much of a surprise that the Google owned property was the …
Hilarious video shows what House of Cards would look like as an 8-bit NES game
If you have any plans this upcoming weekend, you might want to cancel them. This coming Friday, the third season of House of Cards will premiere …
How Modern Family shot all of tonight’s episode using iPhones and iPads
Tonight’s episode of Modern Family will have a decidedly Apple twist (again) insofar as the entire episode will be seen from the perspective of a character’s MacBook. Throughout …
Apple’s Jony Ive and Tesla’s Elon Musk reportedly ‘inseparable’ at Oscars party
With no shortage of reports claiming that Apple has grand plans to develop an electric car, a number of folks have naturally wondered why Apple …
The smartwatch market is dead, but Apple can save it
When rumors that Apple was developing a smartwatch began circulating a few years ago, a number of competitors, in an effort to beat Apple to …
A truly hack-proof smartphone may finally be unveiled next week
About 18 months ago, reports indicating that the NSA spied on the private communications of Brazilian President Dilma Rouseff began to surface. Now comes word via …
Yet another sign that Apple Pay is the breakthrough mobile payments hit we needed
Chase Bank on Tuesday evening disclosed that more than 1 million of its customers have already provisioned debit and/or credit cards with Apple Pay. What’s more, …
How Apple might soon become the world’s first $1 trillion dollar company
With shares of Apple now hovering in the $133 range, Apple’s market cap currently checks in at a whopping $775 billion. To put that figure …
Mercedes-Benz is the latest car company to laugh at Apple’s auto ambitions
Despite a bevy of rumors suggesting that Apple has plans to enter the car business, established automakers aren’t exactly breaking a sweat. Indeed, given the …
On Steve Jobs’ 60th birthday, Apple has never been stronger
Today marks what would have been Steve Jobs’ 60th birthday. While Apple’s website hasn’t been changed to acknowledge the date, Apple CEO Tim Cook published a …
Don’t expect new Toyotas to come with Apple CarPlay support anytime soon
Though CarPlay was originally introduced at WWDC 2013, Apple’s iOS based infotainment system hasn’t exactly taken the world by storm. This is partially due to …
Google and Samsung are on a collision course when it comes to fighting Apple Pay
The security and ease of use behind Apple Pay unquestionably makes Apple’s own mobile payment service the best in the business. Left to play catch-up, …
Here are the most important new features uncovered in the latest iOS 8.3 beta
Apple early on Monday rolled out iOS 8.3 beta to developers, an update which, along with a handful of bug fixes, prominently features the ability …
21 top iOS developers reveal the gorgeous apps they’re making for Apple Watch
Though the Apple Watch will sport a number of interesting features right out of the box, the real value proposition of the device arguably lies with third-party apps. …
Apple shares close at record high, company now worth three-quarters of a trillion dollars
Ahead of the Apple Watch launch, Apple’s stock price continues to set new records. At the close of trading on Monday, shares of Apple were priced …
This is the interview with Breaking Bad’s Gus Fring that you’ve been waiting for
In the annals of television history, you’d be hard pressed to find a more iconic and arguably beloved “bad guy” than Gustavo Fring from Breaking Bad. …
This Scorsese-narrated ad might be Apple’s best TV commercial in a long time
During Sunday’s Oscars, Apple aired a new commercial for the iPad Air 2. While Tim Cook recently intimated that the enterprise is Apple’s best bet for …
Video: The most insane Arcade Basketball skills you’ve ever seen
If you decide to escape the freezing cold this weekend by heading out to an arcade, you better hope you don’t run into and challenge …
Top Apple blogger says 18-karat Apple Watch models could cost $10,000
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To sell the Apple Watch, Apple may go where it has never been before
One of the more interesting facets of the impending Apple Watch launch centers on where the device will be sold. While Apple traditionally sells consumer devices which …
Bombshell report reveals the NSA has stolen encryption keys for millions of SIM cards
In a bombshell report published on Thursday, Jeremy Scahill and Josh Begley of The Intercept detail how the NSA and British Intelligence operatives managed to …
A closer look at the team working on Apple’s rumored car project
Whether or not you believe Apple has plans to enter the car business, it’s getting increasingly hard to ignore the vast number of notable auto-related …
Apple Watch advertising push begins with a supermodel
With the Apple Watch set to hit store shelves this April, Apple’s U.S.-based advertising push is about to kick into high gear. Now, seeing as how …
