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Samsung’s second Galaxy S8 TV commercial is all about the ‘Infinity’

Published Apr 13th, 2017 6:50AM EDT
Galaxy S8 Release Date
Image: Samsung

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Last week, Samsung released the first TV commercial for the Galaxy S8, focusing on the phone’s most important new feature, the all-screen design. With just over a week to go until the Galaxy S8 phones are available in stores, Samsung released a second one-minute TV ad that tells us the Galaxy S8 is “infinitely amazing,” highlighting some of the major new features of the phone.

The ad’s main focus is the gorgeous Infinity display, but the screen is only used as a prop to enumerate some of the notable features of the phone, including iris recognition, camera performance, the Bixby assistant, smart home integration, and virtual reality.

We’re basically looking at a movie trailer-like commercial for Samsung’s best phone to date, one that’s not enough to do it justice. Then again, there’s only so much you can say in one minute:

https://www.youtube.com/watch?v=e3qTuJZ2qFc

What’s great about Samsung’s Galaxy S8 commercials is that they aren’t

The Galaxy S8 is already available for preorder on all the major carriers and comes with free perks including Samsung’s brand new Gear VR headset and controller. On top of that, certain retailers are currently offering extra incentives to buy the phone — check out Sam’s Club or Best Buy’s deals. However, it’s T-Mobile the place to go if you want to have your Galaxy S8 or Galaxy S8+ shipped to your door a few days ahead of the official April 21st release date.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.