If you’re the CEO of a company that claims to offer its customers one of the best, if not the best, camera experiences possible, you’re bound to face the brutality of the Internet as soon as you post one blurry photo. It’s all it takes, especially if that photo is taken right after Super Bowl 50 ends when everyone’s still online, enjoying the festivities.
That’s what Tim Cook did on Sunday night, shortly after the Broncos won the game: he took a quick picture from near the 20-yard line, showing the ongoing celebrations on the field. The photo, seen below, was out-of-focus, and the Internet had a field day with it.
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It’s very likely Cook used an iPhone to take the picture, though that’s not clear at this time. But he didn’t bother to check it before posting it on Twitter – or, at least, that appears to be the case. He didn’t delete the image either, which is what you’d expect for this PR mess.
https://twitter.com/tim_cook/status/696550880208760834
Obviously, just about anybody can have a bad photo day, regardless of his or her photo skills, and no matter what kind of camera he or she uses. Unfortunately, when it’s Apple’s CEO, the Internet goes wild.
Suffice to say this image will probably not make it into Apple’s “Shot with iPhone” ad campaign. And Apple certainly made sure it released plenty of ads to highlight the amazing qualities of the iPhone’s camera in the past few years.
As of this moment, Cook’s photo fail tweet was retweeted more than 400 times and liked more than 1,300 times. Here are some of the responses Cook got.
https://twitter.com/joeeichinger/status/696551056227102721
https://twitter.com/andykoh_/status/696574550193135616
@tim_cook @Broncos *taken with iPhone 6s*
— Alejandrina G.R. 🇲🇽🇺🇸 (@alejandrina_gr) February 8, 2016
@tim_cook Uh… Is the message here that iPhones take terrible photos of important moments?! Because that really seems to be the msg here.
— Vaccinated Brome (@rbrome) February 8, 2016
@tim_cook @Broncos pic.twitter.com/DJuuLd8V1w
— 강력한 적 (@aypheros) February 8, 2016
@tim_cook was this pic taken with a toaster?
— Konstantinos (@KKaplanis) February 8, 2016
@tim_cook You had some great plays out there, can't believe you didn't get MVP
— Josh vs. The Machines ⚡️ (@JoshHelfferich) February 8, 2016
Come on @tim_cook ! This photo looks like your future plans for #Apple … Think different and focus!
— Timos Kouremenos (@timkour) February 8, 2016
@tim_cook you take this with an iPad?
— Dr. Yung Navy (@dco) February 8, 2016
https://twitter.com/MenaceSlinger/status/696577500319645696
@tim_cook @Broncos Buy iPhone, Tim. Your old Nokia is not that good for shooting movement.
— Nikolay Pokrovskiy (@NikoPokrovsky) February 8, 2016
@tim_cook @Broncos "shot on Apple Watch 2"
— Abraham Diaz (@bamdallas) February 8, 2016
@tim_cook are you using #Samsung to take that pic (u forgot to add samsung caption on it)? hahaha – Samsung user here.
— Mayweather McGregor (@TheBoxingPro) February 8, 2016
@tim_cook @Broncos
This photograph was taken through the #iphone7— 🇸🇦 عبدالإلـٰه العوفي (@abdulelahalofui) February 8, 2016
